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Crowds of shoppers and delivery drivers could be seen outside stores and pick-up points in Beijing on Thursday for the Singles' Day sales.
Alibaba's Singles' Day, launched in 2009 in China as a counter-celebration to Valentine's Day, has become one of the most popular shopping days of the year.
"I feel that the speed of express delivery is getting faster and faster year after year. The delivery is very efficient and smooth, so there is no need to worry about logistics at all. Even before and after the Singles' Day holiday, I can receive my parcel in about three days," shared Miss Chen, one customer.
Last year, Singles Day sales reached US$74.1 billion in gross merchandise volume, almost doubling that of the previous year.
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SOT, Miss Chen, Customer, (Mandarin): “In fact, I do not choose to buy things during this period of time because of the Singles' Day discount. I have the urge to shop just in time for some discount promotion activities. For me personally, the Singles Day discount is not the biggest factor affecting my shopping needs.”
SOT, Miss Chen, Customer, (Mandarin): "I feel that the speed of express delivery is getting faster and faster year after year. The delivery is very efficient and smooth, so there is no need to worry about logistics at all. Even before and after the Singles Day holiday, I can receive my parcel in about three days."
SOT, Miss Fang, Customer (Mandarin): "If there is no Singles' Day discount, in fact, I will not want to buy these things. When I see the discounts and free samples, I feel that if I do not buy now, I will lose money."
SOT, Miss Fang, Customer, (Mandarin): "So I think the Singles Day discount does have some impact on me. For example, when I calmed down after 02:00 yesterday, I thought that some things were not so needed, but I bought them anyway, just to receive the discounts."
#China #Singles'Day #shopping
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