Interview of Ashok Anantharaman COO Ace tractor | Construction Equipment Limited.
The questions are as follows:
Could you please explain ACE's business lines? And, in particular, what line of business do you provide to the farming community?
Ashok Anantharaman
AM: What is your present market share in India, and what are your long-term projections?
AM: Currently, different types of machinery are being manufactured by the Company, but which category is more famous agricultural or commercial proposition?
AM: What is your idea about the concept of cooperatives, of developing a farming network where “the network is the farm” for sales and support?
I’d like to get a little deeper on this question, which is purchasing equipment to be considering as a cooperative. What are some of the financing instruments available through ACE? This could be standalone through ACE or working in partnership with banks or governments.
AM: In some parts of Africa and Asia, post-harvest losses are as high as 40% to 50%. Reducing that is an easy win. Before talking of fertilizers increasing yields, the easiest way to increase yield is by reducing crop waste.
What do you see as the future of sustainable agriculture in those locations, and how do you see ACE fitting in?
AM: When it comes to purchasing equipment in India, we're seeing a new class of investors who aren't farmers, such as those with experience in real estate or hotels, who are attracted to agriculture and want to get involved.
I have 2 questions in one go: (1) A lot of these people don’t really have an idea of what they want to buy, and (2) how different pieces of equipment work together. Can a demonstration farm be a useful tool to describe the work profile of the product or there may be some other techniques? Could you please speak to that?
AM: Last month, you have launched a new series of lightweight harvesters. Are you moving from a “tractor-centric” to an “implement-centric,” plug-and-play model?
AM: Where do you see potential partnerships between ACE and some of the development agencies like CIMMYT, CFMTTI, or banks? How do you see the stakeholder partnership working out?
AM: Finally, what’s your takeaway message for a government or a public policy official, either in a ministry of agriculture, the agriculture institutions of the country? What would be your message to nonprofits who have led the discussion on agriculture development in India?
AM: How do you see the future for agricultural mechanization in Asia & worldwide? Will, there be bigger and bigger machines or smaller but more machines on the fields?
#ACE #ACEULTA #Exclusiveinterview
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Anchor: Shubham Singh
Editor: Rohit Gupta
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