How To Decide On A Business Name: Tools , Tips, And Strategies | IIDM ™

There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. The #business name, however, may be the most important of all.
You have to go above and beyond to stand out. The right name can help you do just that.
Hi, i’m cally, from the international institute of digital marketing. Here are 5 things you should consider when choosing your #business name.

1. Ensure the #business name is not copyrighted or trademarked
The first step in picking a #business name is to make sure it doesn’t infringe any copyrights or trademarks. You can go one step further and make sure it’s possible to trademark your brand name. You never know what the future will bring, after all.
2. Ensure the #business name isn’t already taken
This is a no-brainer, but it’s important to mention. Ideally, your #business name will be unique and not used by any other #business in existence. At the very least, it shouldn’t be used in any way by other companies operating in your industry.
3. Ensure the #business name is descriptive
You want customers to have an idea of what your #business does just by hearing your name. You don’t have to know anything about tripadvisor to know it is in the travel industry or that burger king sells burgers. Don’t be so descriptive that your name is downright boring, however.
4. Make sure the matching domain name is available
Coming up with a brilliant #business name is just the start. Before you can commit to it completely, make sure a matching domain name is available.
If it is, buy it.
If not, consider coming up with another #business name. Having a domain name that is the exact match of your brand can be a real boost, particularly when it comes to seo.
5. Don’t choose a name that is hard to pronounce or spell
You’ll want your brand name to be accessible for everyone. That means no words that are impossible to pronounce when written down or easy to misspell.

#tools #tips #strategies

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