Your past customers are a huge asset to your business, so it’s crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing budget on finding new customers instead of nurturing the ones they already have. It’s an ongoing struggle as you think about your business goals.
Acquiring a new customer can cost five times more than retaining an existing customer. Research says loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.
In this crucial video top business coach, Dr Ujjwal Patni is suggesting tips on how to restart business with clients with whom we have lost business relations and transactions.
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