Frank’s Take - https://franks-take.com/
Just Want to Say Thanks – In this Frank’s Take episode I discuss how I have been disgusted lately with some of the corporations I deal with in the Media Buying industry. Some of these folks in the ivory tower, who are making the decisions seem to have no hands-on experience in the jobs of the people they are directing, and they are not taking any direction from their people. These folks are leaving their salespeople out there without any ammunition when it comes to dealing with media agencies and managing relationships. I will say that relationships and loyalty still have a place in business. I feel those overlooking these things will find that even though their bottom line may be looking ok right now, eventually it will come back to bit you.
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Frank Gussoni is the President & Founder of A3 Media https://www.a3media.com/. We’re Type A. We transform media from an expense into a smart investment. If you would like to discuss how A3 media can help your business reach its marketing goals, please visit https://www.a3media.com/contact.
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